Nike has announced plans to lay off approximately 1,400 employees, with the majority of the job cuts affecting technology roles at both Nike and its Boston-based Converse brand.
The layoffs come at a challenging time for the company, as Nike’s stock recently reached its lowest point in 11 years. The workforce reduction is expected to impact teams focused on technology, reflecting broader changes within the organization.
Converse, a subsidiary of Nike headquartered in Boston, will be among those affected by the layoffs. The brand is known for its iconic footwear and has been a significant part of Nike’s portfolio.
This move underscores ongoing shifts in the apparel and footwear industry, as companies respond to market pressures and evolving business needs. Nike’s decision highlights the growing importance of technology roles within the sector and the challenges companies face in adapting to changing consumer and operational demands.
Further details regarding the timing and specific departments affected by the layoffs were not disclosed in the initial announcement.
